The fundamental basics of sales Bootcamp



No sales, no business. It's the most fundamental fact of commerce. However, Sales is often one of the
most misunderstood and mismanaged aspect of business, despite its obvious and enormous importance.
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. – Zig Ziglar
In this course you will learn basic sales strategies and tactics as well as how sales organizations work.
You will learn techniques honed and mastered by companies such as Salesforce, Marketo, Hubspot and
modern brands used by Coca Cola, Procter and Gamble and more. You will learn how a modern sales
structure works and the different roles that make it function.
Excellence is not a skill. It’s an attitude. – Ralph Marston
The lectures included in this course are:
• Selling Defined
• Customer Profiles
• Sales Funnels
• Nimble Prospecting
• Lead Qualification
• Sales Pitches
• Great Sales Emails

• Outbound Prospecting
By the end of this course, you will know how to identify and target your customer, how to write and deliver
compelling pitches, how to qualify and how to structure sales funnels. In short – how the basics of sales
Try not to become a person of success, but try to become a person of value. – Albert Einstein
This is a course many startup CEOs will wish they had taken before they started a sales organization – or
anyone who wants to be valuable to an organization.


Acquire basic sales skills and gain confidence to make telephone or face-to-face sales.
This one-day basic sales training course provides a comprehensive introduction to successful selling.
Participants learn customer-focused selling techniques as well as new skills for starting a sales
conversation, building client rapport, selling a particular product or service and closing the sale.
This basic sales skills course will develop the participants’ skills, behaviour and confidence to sell over
the telephone and face-to-face.
The training aims to provide participants with an understanding of core sales principles, as well as basic
selling skills to convert sales enquiries into business.
Price: The pricing below is for delivering the basic sales course on a weekday, for the specified number of
participants. Prices exclude travel expenses and optional workbook printing. We supply a free PDF for
our client to print the training materials.
One-day course…
• 3-10 participants £995 +VAT


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