GAMECHANGER: The 4 pilars of business growth / StartUPs

Linkedin is a very well established and respected social network with over 259 million users in
more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of
Social networking for businesses.
Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s
used for finding the best point of contact, gaining familiarity with their background before a call
or sales pitch, making such contact much more effective.
It’s a social network for professional people. Normally a person would create a Linkedin profile
that would include career details and would update their information periodically as to their
current appointment. It would often include a personal statement, personal web address and
possibly testimonials from employers and members of staff. If the person has particular interests
both professionally and personally they may subscribe to one or more interest groups to receive
updates and discussion opportunities.